WellPet.ai

TRANSLATING DOG TALK TO HUMAN LANGUAGE

Client Overview

WellPet.ai is a solution created to elevate the overall health, wellbeing, and happiness of your beloved pets. By combining advanced IoT technology with powerful AI-driven analysis, WellPet.ai offers a seamless and intelligent way to care for your furry companions. This data-driven approach empowers pet owners with valuable insights, helping them make informed decisions about their pet’s care.

Challenges

While designing the WellPet.ai mobile app, the Brankka design team encountered several key challenges. One of the main goals was developing accurate user personas that truly reflected the needs and behaviors of pet owners and veterinary professionals. This required deep research and iterative refinement. Additionally, creating a seamless user flow was critical - balancing simplicity with functionality to ensure users could navigate the app effortlessly.

Research and creating personas

The initial and essential step in this process was mapping personas with individuals working within teams at our major client organization. Only after successfully aligning the system with potential users were we able to develop use cases and craft user stories. Using Miro tool, we generated, tested, and approved six fictional personas.

UI Components & Design system

As part of the WellPet.ai project, the Brankka design team focused on building a cohesive design system to ensure consistency and scalability across the mobile app. This involved defining a clear visual language - colors, typography, spacing, and iconography - aligned with the brand’s identity. The team also created a set of reusable UI components, such as buttons, input fields, cards, and navigation elements, to streamline development and improve user experience.

Wireframing & Prototyping

Brankka design team dedicated time to detailed wireframing and prototyping to shape the app’s structure and user interactions. Low-fidelity wireframes allowed for rapid iteration and quick validation of layout ideas, while high-fidelity prototypes brought the interface to life for testing and stakeholder reviews. These prototypes played a crucial role in identifying pain points and fine-tuning the user experience before moving into development. This process helped align the entire team around a shared vision and ensured that user needs were at the core of every design decision.

Results

The final outcome of the WellPet.ai mobile app was a polished, user-friendly experience that reflected the hard work and collaboration of the Brankka design team. With a clean interface, intuitive navigation, and thoughtfully crafted design elements, the app not only met functional goals but also delivered visual appeal. The cohesive design system and well-structured user flow came together seamlessly, resulting in a product that feels modern, trustworthy, and engaging.

LET'S UX TOGETHER

We hope this case study showcasing our work with WellPet has given you valuable insights into our design process and how we approach UX challenges. If our collaborative, user-centric approach resonates with your vision, let's chat! Schedule a meeting today to discuss your project and explore how Brankka's expertise can help you achieve your goals.